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Own and update marketing web pages (Knowledge Portal, Blog, Landing pages etc) Tracking campaign performance and managing and routing leads in SalesForce, ensuring best practice is maintained in data capture and campaign attribution Working collaboratively with the central marketing teams on Pardot and Salesforce campaigns, and with our product specialists to promote our webinar program and customer use casesĮffectively managing the marketing budget, spend and forecast for Figshare Prioritizing marketing activities with support of the Commercial Director based on commercial need and return
Supporting the business with retention and upsell opportunities by running campaigns to existing customers
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Localising campaigns to ensure marketing efforts are properly targeting regional drivers will be necessary in this role
Ownership of achieving targets requires a strong ability to work independently and take responsibility for your own success.Ĭreating and implementing multi-channel campaigns, both paid and organic, across all product and business segments, with a strategic focus on repositories for Institutions (whether Academic or Gov&Fun)Ĭrafting relevant and engaging digital content to raise awareness and nurture customers through the marketing to sales funnel pipeline, to create qualified leads and early stage sales opportunitiesįigshare has a strong presence in the UK, Netherlands, the APAC region with rapidly growing success in North America and the wider EMEA region. In addition, this role will be responsible for line managing an in-house designer. By owning the budget and lead targets, the Product Marketing Manager will work collaboratively across a matrix environment, leveraging relationships and capacity from the central marketing team at Digital Science. The role is responsible for creating and delivering Figshare’s marketing strategy across email, socials, events and paid advertising. Reporting to the Commercial Director, the Product Marketing Manager will drive commercial growth by delivering effective lead generation strategies. Responsible for Figshare’s brand awareness and lead generation, focusing on Figshare’s commercial enterprise offerings across the Academic, Government & Funder, Publisher and Pharmaceutical markets, globally. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. We believe in better, open, collaborative and inclusive research. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We are Digital Science and we are advancing the research ecosystem. If you are strong in problem-solving, teamwork and have the right personality for the job, then apply for the position of Product Marketing Manager at Digital Science today!
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Growing your career as a Full Time Product Marketing Manager is a great opportunity to develop excellent skills. We are asking those who test out Writefull to fill out a short Google Form by 11:59pm, May 28th with their feedback as we consider a longer-term subscription of the product for campus.We are hiring a focused Product Marketing Manager to join our amazing team at Digital Science in New York, NY.
As of April 27th, all CMU affiliates with a or domain will have full (Premium) access to Writefull for Word, Writefull for Overleaf, Writefull Revise, and Writefull Cite for one month, until May 27th.
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CMU Libraries has obtained a trial subscription to Writefull, an automated proofreading tool that can be used with Overleaf and Microsoft Word.